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ATTENTION: NEWS AND STORY PRODUCERS

JAMA Advisory for November 3 Feed

FIRST 16 WEEKS OF H1N1 INFECTION IN CALIFORNIA HIT THE YOUNG AND ELDERLY THE HARDEST

EMBARGO TIME: 4pm (ET) Tuesday, November 3, 2009

*** Video Now Available on Pathfire and in 16X9 Format***

SUMMARY:


The numbers are staggering and changing daily, as the H1N1 flu continues its grip on the U-S. New California research says the infection can cause severe illness with more hospitalization and death in the state’s elderly, children and young adults.

SOUNDBITES:
Janice K. Louie, M.D., M.P.H. Medical Officer, California Department of Public Health
Tiffany Lee - H1N1 Flu Patient
Steve Adams - Tiffany’s Father

B-ROLL:
People walking outside, California Department of Public Health building and lab testing in Richmond, California, hospital room at Children’s Hospital and Research Center in Oakland, California, Dr. Louie in lab at the CDPH

To download broadcast quality of this video, and additional b'roll, please visit the JAMA media website at www.TheJamaReport.com

***Producers can also access a downloadable, broadcast-quality version of The JAMA Report, along with other useful materials.

Each week at www.TheJAMAReport.org, producers will find:
• MPEG2 and original AVID QUICKTIME Movie that includes the package, slates, extra bites and b-roll
• Windows Media and QuickTime video preview of The JAMA Report
• a word document of the video script
• a link to the JAMA study abstract

This information will be updated and available at 9 a.m. eastern time each Tuesday, though it is embargoed until 4 p.m. eastern time. Each piece will stay active on the site for four weeks.