ATTENTION: NEWS AND HEALTH PRODUCERS
JAMA Advisory for March 23
60 MINUTES OF DAILY MODERATE EXERCISE RECOMMENDED TO MAINTAIN WEIGHT FOR AGING AMERICAN WOMEN
EMBARGO TIME: 4pm (ET) Tuesday, March 23, 2010
SUMMARY:
As American women age many begin a war with their weight. A new study shows for normal weight middle aged women and older who eat a regular diet, 60 minutes of daily exercise is recommended just to maintain and not gain weight as they age. For overweight or obese women exercising 60 minutes wasn’t enough to maintain and not gain weight over time.
SUMMARY:
As American women age many begin a war with their weight. A new study shows for normal weight middle aged women and older who eat a regular diet, 60 minutes of daily exercise is recommended just to maintain and not gain weight as they age. For overweight or obese women exercising 60 minutes wasn’t enough to maintain and not gain weight over time.
SOUNDBITES:
I-Min Lee, M.B.B.S., Sc.D., - Brigham and Women’s Hospital, Boston
B-ROLL:
Woman running on treadmill, women in exercise class, Dr. Lee sitting at desk, looking at computer, women on machines, various shots of women exercising at Boston Athletic Club
I-Min Lee, M.B.B.S., Sc.D., - Brigham and Women’s Hospital, Boston
B-ROLL:
Woman running on treadmill, women in exercise class, Dr. Lee sitting at desk, looking at computer, women on machines, various shots of women exercising at Boston Athletic Club
To download broadcast quality of this video, and additional b'roll, please visit the JAMA media website at www.TheJamaReport.com
***Producers can also access a downloadable, broadcast-quality version of The JAMA Report, along with other useful materials.
Each week at www.TheJAMAReport.org, producers will find:
• MPEG2 and original AVID QUICKTIME Movie that includes the package, slates, extra bites and b-roll
• Windows Media and QuickTime video preview of The JAMA Report
• a word document of the video script
• a link to the JAMA study abstract
This information will be updated and available at 9 a.m. eastern time each Tuesday, though it is embargoed until 4 p.m. eastern time. Each piece will stay active on the site for four weeks.
***Producers can also access a downloadable, broadcast-quality version of The JAMA Report, along with other useful materials.
Each week at www.TheJAMAReport.org, producers will find:
• MPEG2 and original AVID QUICKTIME Movie that includes the package, slates, extra bites and b-roll
• Windows Media and QuickTime video preview of The JAMA Report
• a word document of the video script
• a link to the JAMA study abstract
This information will be updated and available at 9 a.m. eastern time each Tuesday, though it is embargoed until 4 p.m. eastern time. Each piece will stay active on the site for four weeks.