ATTENTION: NEWS AND HEALTH PRODUCERS
JAMA Advisory for May 11
LOWERING RISK FACTORS AND IMPROVING TREATMENTS LOWER HEART DISEASE DEATHS IN CANADA
EMBARGO TIME: 4pm (ET) Tuesday, May 11, 2010
SUMMARY:
Heart disease is still the most common cause of death across the globe. Over the last 30 years many western countries including the United States, have seen a drop in heart disease deaths because of behavioral changes, new medications and treatments. A new study looks at whether or not the same holds true for Canadians when it comes to handling heart disease.
SUMMARY:
Heart disease is still the most common cause of death across the globe. Over the last 30 years many western countries including the United States, have seen a drop in heart disease deaths because of behavioral changes, new medications and treatments. A new study looks at whether or not the same holds true for Canadians when it comes to handling heart disease.
SOUNDBITES:
Harindra C. Wijeysundera, M.D., - National Sunnybrook Health Sciences Centre, Ontario, Canada
Ben Davis - Heart Patient
B-ROLL:
Ben Davis getting sonogram, pic of heart, technician with monitor, cu of heart, Dr. Wijeysundera at desk, cu of doctor, pic of heart vessels, heart patient and nurse, cu of blood pressure cuff, patient on table getting test, pic of heart vessels, Toronto skyline, people walking, Ben Davis being examined, shot of heart beating
Harindra C. Wijeysundera, M.D., - National Sunnybrook Health Sciences Centre, Ontario, Canada
Ben Davis - Heart Patient
B-ROLL:
Ben Davis getting sonogram, pic of heart, technician with monitor, cu of heart, Dr. Wijeysundera at desk, cu of doctor, pic of heart vessels, heart patient and nurse, cu of blood pressure cuff, patient on table getting test, pic of heart vessels, Toronto skyline, people walking, Ben Davis being examined, shot of heart beating
To download broadcast quality of this video, and additional b'roll, please visit the JAMA media website at www.TheJamaReport.com
***Producers can also access a downloadable, broadcast-quality version of The JAMA Report, along with other useful materials.
Each week at www.TheJAMAReport.org, producers will find:
• MPEG2 and original AVID QUICKTIME Movie that includes the package, slates, extra bites and b-roll
• Windows Media and QuickTime video preview of The JAMA Report
• a word document of the video script
• a link to the JAMA study abstract
This information will be updated and available at 9 a.m. eastern time each Tuesday, though it is embargoed until 4 p.m. eastern time. Each piece will stay active on the site for four weeks.
***Producers can also access a downloadable, broadcast-quality version of The JAMA Report, along with other useful materials.
Each week at www.TheJAMAReport.org, producers will find:
• MPEG2 and original AVID QUICKTIME Movie that includes the package, slates, extra bites and b-roll
• Windows Media and QuickTime video preview of The JAMA Report
• a word document of the video script
• a link to the JAMA study abstract
This information will be updated and available at 9 a.m. eastern time each Tuesday, though it is embargoed until 4 p.m. eastern time. Each piece will stay active on the site for four weeks.