ATTENTION: NEWS AND HEALTH PRODUCERS
JAMA Advisory for May 25
AMERICANS SHOW STEADY IMPROVEMENT IN AWARENESS, TREATMENT AND CONTROL OF HIGH BLOOD PRESSURE
EMBARGO TIME: 4pm (ET) Tuesday, May 25, 2010
SUMMARY:
High blood pressure or hypertension is a major risk factor for developing heart disease, stroke and other health concerns. It affects millions of Americans. A new study shows over the last 20 years consistent strides have been made when it comes to awareness, treatment and control of this condition.
SUMMARY:
High blood pressure or hypertension is a major risk factor for developing heart disease, stroke and other health concerns. It affects millions of Americans. A new study shows over the last 20 years consistent strides have been made when it comes to awareness, treatment and control of this condition.
SOUNDBITES:
Brent M. Egan, M.D., - Medical University of South Carolina, Charleston
Sandra Atkinson - Patient
Janice Freeman - Patient
B-ROLL:
People having blood pressure checked, Dr. Egan with Sandra and Janice talking and checking blood pressure, Dr. Egan walking to nurses station, more blood pressure being taken, Dr. Egan walking down hall with patient
Brent M. Egan, M.D., - Medical University of South Carolina, Charleston
Sandra Atkinson - Patient
Janice Freeman - Patient
B-ROLL:
People having blood pressure checked, Dr. Egan with Sandra and Janice talking and checking blood pressure, Dr. Egan walking to nurses station, more blood pressure being taken, Dr. Egan walking down hall with patient
To download broadcast quality of this video, and additional b'roll, please visit the JAMA media website at www.TheJamaReport.com
***Producers can also access a downloadable, broadcast-quality version of The JAMA Report, along with other useful materials.
Each week at www.TheJAMAReport.org, producers will find:
• MPEG2 and original AVID QUICKTIME Movie that includes the package, slates, extra bites and b-roll
• Windows Media and QuickTime video preview of The JAMA Report
• a word document of the video script
• a link to the JAMA study abstract
This information will be updated and available at 9 a.m. eastern time each Tuesday, though it is embargoed until 4 p.m. eastern time. Each piece will stay active on the site for four weeks.
***Producers can also access a downloadable, broadcast-quality version of The JAMA Report, along with other useful materials.
Each week at www.TheJAMAReport.org, producers will find:
• MPEG2 and original AVID QUICKTIME Movie that includes the package, slates, extra bites and b-roll
• Windows Media and QuickTime video preview of The JAMA Report
• a word document of the video script
• a link to the JAMA study abstract
This information will be updated and available at 9 a.m. eastern time each Tuesday, though it is embargoed until 4 p.m. eastern time. Each piece will stay active on the site for four weeks.