ATTENTION: NEWS AND HEALTH PRODUCERS
JAMA Advisory for July 6
TIGHT BLOOD PRESSURE CONTROL ASSOCIATED WITH WORSE OUTCOMES FOR PATIENTS WITH BOTH DIABETES AND CORONARY ARTERY DISEASE
EMBARGO TIME: 4pm (ET) Tuesday, July 6, 2010
SUMMARY:
National guidelines recommend patients with diabetes maintain a systolic blood pressure of less than 130 or a “tight control” versus a “usual control” blood pressure which is between 130 and 140. A new study shows having a blood pressure below 130 does not improve cardiovascular outcomes for patients who have both diabetes and coronary artery disease.
SUMMARY:
National guidelines recommend patients with diabetes maintain a systolic blood pressure of less than 130 or a “tight control” versus a “usual control” blood pressure which is between 130 and 140. A new study shows having a blood pressure below 130 does not improve cardiovascular outcomes for patients who have both diabetes and coronary artery disease.
SOUNDBITES:
Carl J. Pepine, M.D., - University of Florida, Gainesville
Stephen Elwood - Patient
B-ROLL:
Stephen Elwood walking, sitting and talking on cell phone, doctor taking blood pressure, Dr. Pepine walking into office, sitting at desk, patient checking in and getting blood drawn, doctor taking blood pressure and talking with patient, Stephen Elwood walking outside
Carl J. Pepine, M.D., - University of Florida, Gainesville
Stephen Elwood - Patient
B-ROLL:
Stephen Elwood walking, sitting and talking on cell phone, doctor taking blood pressure, Dr. Pepine walking into office, sitting at desk, patient checking in and getting blood drawn, doctor taking blood pressure and talking with patient, Stephen Elwood walking outside
To download broadcast quality of this video, and additional b'roll, please visit the JAMA media website at www.TheJamaReport.com
***Producers can also access a downloadable, broadcast-quality version of The JAMA Report, along with other useful materials.
Each week at www.TheJAMAReport.org, producers will find:
• MPEG2 and original AVID QUICKTIME Movie that includes the package, slates, extra bites and b-roll
• Windows Media and QuickTime video preview of The JAMA Report
• a word document of the video script
• a link to the JAMA study abstract
This information will be updated and available at 9 a.m. eastern time each Tuesday, though it is embargoed until 4 p.m. eastern time. Each piece will stay active on the site for four weeks.
***Producers can also access a downloadable, broadcast-quality version of The JAMA Report, along with other useful materials.
Each week at www.TheJAMAReport.org, producers will find:
• MPEG2 and original AVID QUICKTIME Movie that includes the package, slates, extra bites and b-roll
• Windows Media and QuickTime video preview of The JAMA Report
• a word document of the video script
• a link to the JAMA study abstract
This information will be updated and available at 9 a.m. eastern time each Tuesday, though it is embargoed until 4 p.m. eastern time. Each piece will stay active on the site for four weeks.